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Digital Marketing Manager

Think Research is changing the way healthcare is delivered - and not in the Buckley’s “tastes awful but it works” kind of way. We’re building software to give clinicians the information they need to treat patients better and faster. We’re growing fast (400 + hospitals!), and need some help keeping up with the demand.

Hungry and ready to make a difference? Well grab a quick snack, and then get in touch. We’re looking for you.

Why Us?

  • Be part of something special. It’s not every day that you get to change the way your friends and family are cared for.
  • Unbeatable downtown location right across the street from Union Station (and 30 seconds away from 17 different Starbucks locations!)
  • Exciting, fast-paced and dynamic environment
  • A brand-spanking-new marketing team that’s ripe with opportunities to be creative, take risks, and make a real impact

What will you be doing?

  • Managing campaigns to grow our presence across all virtual mediums, including web, mobile, social media, blogs, and microsites
  • Managing our Web infrastructure and presence; coordinating closely with marketing teammates as well as sales, IT, and other internal stakeholders to ensure that the structure is easily navigated and the content remains engaging
  • Acting as the content owner for the company website; ensuring that our story, offerings, and vision are communicated with a consistent message, value proposition, and voice
  • Working with teammates to expand the brand’s virtual presence through content development, copy writing, editing, and publishing new/revised materials across digital platforms
  • Managing our digital marketing campaigns, including SEO, SEM, pay-per-click, and digital advertising in alignment with demand generation goals
  • Supporting the marketing automation system including, but not limited to, ideating and executing new campaigns, integrating with other systems, reporting metrics, etc.
  • Providing creative ideas for, and deploying as appropriate, new “growth hacking” and ABM technologies  
  • Creating and maintaining a digital marketing dashboard to report key metrics of digital performance throughout the pipeline lifecycle
  • Identify additional digital marketing opportunities that grow our Client’s target audience and increase revenue

Key Qualifications:

  • 5+ years’ experience in digital communications and digital marketing, specifically in business-to-business, preferably in software or healthcare
  • Minimum of Bachelor’s degree required, preferably in a marketing or related field
  • Deep operational experience of digital marketing programs and campaigns
  • Significant experience deploying WordPress in a corporate (or large/multi-site) environment
  • Web management skills including exposure to forms integration, responsive design, microsite deployment, A/B testing, etc.
  • Solid grasp of online marketing optimization best practices
  • Ability to effectively manage multiple projects at once
  • Good communication skills – must be able to express analytical findings to key stakeholders
  • Strong quantitative, analytical and problem-solving skills
  • Proficiency with Google Analytics and AdWords
  • Intermediate graphic design skills and web development (html) experience is a plus
  • Working knowledge of rocket science
  • Ability to thrive under pressure

 

Think Research welcomes and encourages applications from people with disabilities. Think Research is committed to providing accommodations for people with disabilities. Should you require an accommodation, we would like to work with you to meet your needs.

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